If you’re unemployed, join the club. There’s not much more to say about that, other than you’re in good company. However, unlike other clubs you might belong to, the unemployment club is not one you’d hoped to someday be a member of. Actually it can be a downright drag. In this club, members are fighting to get out. Fortunately, there are things you can do to find an employer who will notice you, besides begging, “Pick me! Pick me!” If you are unemployed in this age of technology, here are five unique self-marketing tips to try:
Social Networking. Social networking sites are not just for teenagers who want to gossip about famous people, complain about their parents, or brag about their new cell phones. Social networking can actually be a highly effective way to spread the word about your search for employment. Try posting your resume on LinkedIn, a site developed and targeted specifically to those looking to expand their career horizons.
Personal web site. These days, it’s a great idea to have a personal website, even if your skill set has nothing to do with the web. Think of a personal website as an interactive portfolio, resume, and promotional tool that you can make available to potential employers who can view your stats with the convenience of a few keyboard clicks.
Freelance. If you have a marketable skill, but happen to be in-between jobs, try offering your services on a freelance basis. Post on free classifieds sites like Craigslist, and advertise your services in local papers, on web forums, and in community bulletins. Not only is freelance work a great way to supplement your income, but it is also a great way to make industry contacts who may be able to connect you with traditional employment.
Online job search sites. Try posting your resume on career-finder sites like Monster.com and CareerBuilder.com.
Email newsletter. Just because you’re unemployed doesn’t mean you aren’t doing anything productive. And, if you aren’t doing anything productive, start doing something! Any personal side projects you begin can be used to promote yourself to your existing business connections, with the intent of stirring up some new opportunities for yourself. Go through your contacts list (the entire history of everyone you’ve ever worked with or done a good job for) and create an emailing list that you can send a personal newsletter to. Write about what you are up to (including your stint in unemployment), and what your plans are for the future. Invite others to provide feedback. You never know what doors might open up for you when you reach out in such a way.
Being unemployed does not have to be the end-all be-all. In all actuality, unemployment can be a fresh start – the beginning of something completely new and exciting. Use these unique marketing tips and you might just find yourself privy to a world of unique opportunities.
Ronald Seper is currently unemployed but is currently working with a support group for those considering careers in nursing. When he’s not job hunting, he’s stay-at-home-dad for his family of 7.
